Liquid gold - the new beauty hero

In the world of beauty, argan oil is called liquid gold. This name originates not only from its color but also from the many benefits it brings to your skin and hair. Although argan oil is used for cooking, similar to olive oil, and is excellent for the cardiovascular system, its ability to provide hydration and a silky appearance to the facial skin has become immeasurable.

However, let's talk about something quickly - argan oil, although recently very popular in America and Europe, is not a new product. Liquid gold has been used in North Africa and Morocco for about 600 years BCE and was a crucial part of the life of North African Berbers as food as well as for its cosmetic benefits. Berber women today, just like in the past, hand-pick, sort, dry, and grind argan nuts and remove the kernels. Their work is of particular importance when producing the highest quality argan oil. Today, Berber cooperatives play an important role in improving the social status of local women and providing employment in areas where it is traditionally difficult for women to find work. After a complex process, the finest argan oil arrives, one of the most nourishing oils that improves health, easily penetrates the skin, increases moisture, skin elasticity, and creates a natural barrier.

It is recorded that around the year 1500, there was an attempt to introduce argan oil to Europe, but it was unsuccessful. Western European companies saw this attempt as a threat and market competition.

Argan oil is slightly darker and more reddish than olive oil, and it is estimated that more than 20 hours of work and about 100 kg of fresh argan fruit are required to produce 1 liter of oil, which leads us to the conclusion of why cosmetics with argan oil are more expensive than others. However, expensive or not, lotions and creams containing argan oil are among the most sought-after, suitable for all skin types, and suitable for all ages. 

Argan oil has a mild and pleasant nutty aroma that quickly fades from the skin. Rich in oleic and linoleic acids, vitamin E, and carotenes, it is highly stable and most beneficial for dry and dehydrated skin.

Revives tired-looking skin, regulates sebum production that causes acne, so using a cream with Moroccan oil prevents the appearance of new acne. It also helps remove dead and damaged skin cells and promotes the generation of new cells, fading and eliminating acne scars. Creams with argan oil leave no greasy residue. The latest study has shown that argan oil plays the best role as a natural protection against sun damage.

Today, it is unthinkable for quality facial moisturizers not to contain argan oil in their composition.

Besides being a component of creams, argan oil can be used on its own. Just one drop of oil is enough, which is evenly rubbed on the entire face with the palms of your hands, and you can use it as a nourishing base for makeup.

Application of argan oil:

• Base for healthy facial skin
• Body care
• Nighttime hydration
• Hair conditioner
• Exfoliation
• Care for healthy and beautiful nails
• Aid for acne
• Treatment for burns
• Gentle cooking

Argan oil is used as part of traditional cuisine in Morocco, it has a mild and pleasant taste, reminiscent of walnuts. It is not thermally processed but used in its raw state. Consuming argan oil improves health, normalizes cholesterol levels, neutralizes the effects of free radicals, maintains a healthy liver, and contains the anticancer substance schottenol. It contains over 80% unsaturated fatty acids that have a beneficial effect on rheumatic and cardiovascular diseases, protect connective tissues, and promote oxygen function. Research has shown that two tablespoons of oil meet the daily requirements for essential linoleic acid. Vitamin E is another important vitamin found in argan oil in high percentage.

When purchasing argan oil, carefully examine the composition. The formula must contain 100% pure Moroccan argan oil extracted through cold pressing, which preserves the integrity of fatty acids in the oil, vitamins, phenols (including caffeic acid), and carotenes. Do not buy something just because the bottle says 100% argan oil.

Experiment, try it out, and share with us your impressions of the benefits of argan oil.